Branding expert David Brier excited an audience of business leaders and artists.
Parishioners of the Nashville Church of Scientology engaged in business recently formed an Entrepreneurs Club to help one another succeed in business and life using tools from the World Institute of Scientology Enterprises (WISE).
On July 22, 2014, the club brought in branding expert David Brier for a seminar. Members and guests came to learn how to brand or re-brand in order to give the right message and stand out. The seminar was titled “What’s Killing Your Brand (and how to kill it before it kills you).”
For three decades, Brier has provided branding strategies, brand identities and package design for startups, retail, technology and tourism brands. His work has been featured in Ad Age, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts and numerous other publications.
At the seminar, Brier stressed the importance of being unique and riveting, in other words, dominating rather than trying to compete with like businesses, which is important in a world that’s too busy too listen.
One attendee said he would be able to use the information he learned in the seminar “by differentiating my field rather than blending in,” and another said, “I had so many realizations to help brand my business and stand out,” while yet another attendee mentioned that the seminar was fun and informative, and “it made me excited to figure out branding.”
Entrepreneur Club leaders say they plan to host more seminars of this nature to help business owners. For more information on WISE, visit wise.org.