The Nashville Chapter of
the Religion Communicators Council (RCC) meets monthly to talk about topics of
interest and hear from professionals in religious communications.
How
can paid advertising strategies help brand awareness? This was the topic of
discussion for the most recent meeting of the Religion Communicators Council, a
group of religious communications professionals who meet monthly.
The Religion Communicators
Council (RCC) is an interfaith association of religion communicators at work in
print and electronic communication, marketing and public relations. The
Nashville Chapter recently heard from Debbie Hill, CEO of Creative Website
Marketing, on the topic of Paid Advertising Strategies for Brand Awareness
& How It Can Impact Your Organization.
The meeting took place in early May at United
Methodist Communications on 12th Avenue South in Nashville, Tenn.
Hill presented important information related
to paid strategies on Google and Facebook, and how each has their own unique
potential for gaining increased brand awareness. “This meeting was highly
beneficial for communications professionals looking to broaden the scope of
their reach,” says Julie Brinker, Communications Coordinator for the Nashville
RCC and Director of Community Affairs for the Church of Scientology Nashville.
The RCC has members from every faith group
and walk of life including Baha’is, Christians, Jews, Muslims, Scientologists,
Sikhs, Hindus and more. The RCC, founded in 1929, is an association of
communications professionals who work for and with a diverse group of
faith-based organizations in the areas of communications, public relations,
advertising and development. The RCC provides opportunities for communicators
to learn from each other. Together, RCC members promote excellence in the
communication of faith and values in the public arena. For
more information about the Religion Communicators Council, visit
religioncommunicators.org/nashville-chapter.
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