Religion Communicators Council Discovers How to Lead When No One Listens

The Nashville Chapter of the Religion Communicators Council (RCC) meets monthly to talk about topics of interest and hear from professionals in religious communications.  

How do you engage volunteers to help forward a cause? How can you keep them coming back to help in the future? This is what religious communications professionals learned during their monthly meeting in Februrary. The Religion Communicators Council (RCC) is an interfaith association of religion communicators at work in print and electronic communication, marketing and public relations.

“Learning how to engage people to forward good causes is so valuable,” says Julie Brinker, Communications Coordinator of the Nashville chapter of RCC, “People of faith are always looking for help to spread positive messages, or have engaging events. It’s necessary to know how to help people want to be involved.”

The meeting took place on February 5^th at the United Methodist General Council on Finance and Administration building over lunch. The guest speaker was Reah Aitken with St. Jude Research Hospital. Aitken has been engaging volunteers and working with people to promote positive messages for over a decade.

Her presentation to the Religion Communicators Council was an informal discussion on how to keep volunteers engaged. She covered tips about the right kind of swag to incentivize, as well as tips on recruitment, and various levels of volunteers (from your one time volunteer to your brand ambassadors and committee members).

The RCC has members from every faith group and walk of life including Baha’is, Christians, Jews, Muslims, Scientologists, Sikhs, Hindus and more.

The RCC, founded in 1929, is an association of communications professionals who work for and with a diverse group of faith-based organizations in the areas of communications, public relations, advertising and development. The RCC provides opportunities for communicators to learn from each other. Together, RCC members promote excellence in the communication of faith and values in the public arena and encourage understanding among religious and faith groups. For more information about the Religion Communicators Council, visit religioncommunicators.org/nashville-chapter.