The Nashville Chapter of the Religion Communicators Council (RCC)
meets monthly to talk about topics of interest and hear from professionals in
religious communications.
For any message to get across to an audience, a strong strategy is
key. This is what religious communications professionals gathered to learn recently
during their monthly meeting where they heard from a marketing specialist for a
large electrical corporation who shared the five key ways to make strategic
marketing easier.
The Religion Communicators Council (RCC) is an interfaith
association of religion communicators at work in print and electronic
communication, marketing and public relations.
“Religious people need to stay on top of the way messages are
communicated in today’s world,” says Rev. Brian Fesler, president of the
Nashville chapter and pastor of the Church of Scientology, “Knowing key ways to
strategically deliver a message is very helpful to people of faith.”
The meeting took place at United Methodist Communications over
lunch.
Lori Whitbey of Schneider Electric was the guest speaker for the
day. Whitbey emphasized awareness and education promoted on various media to
general audiences, then strategically getting your message across to help
potential clients or consumers find your products or services.
The RCC has members from every faith group and walk of life
including Baha’is, Christians, Jews, Muslims, Scientologists, Sikhs, Hindus and
more. The RCC, founded in 1929, is an association of communications
professionals who work for and with a diverse group of faith-based
organizations in the areas of communications, public relations, advertising and
development. The RCC provides opportunities for communicators to learn from
each other. Together, RCC members promote excellence in the communication of
faith and values in the public arena and encourage understanding among
religious and faith groups. For more information about the Religion Communicators
Council, visit religioncommunicators.org/nashville-chapter.
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