Nashville Religion Communicators Council Learns the Importance of Video in Marketing

The Nashville Chapter of the Religion Communicators Council (RCC) meets monthly to talk about topics of interest and hear from professionals in religious communications.  

In today’s world, video has become an inherent part of living, and as such, is a vital communications tool for anyone trying to get a message across. People of faith trying to get a message of hope out to the world need to understand and use video production to better communicate with those they are trying to reach. So, a group of religious communications professionals gathered recently for their monthly meeting to learn more about video production and its importance in marketing.

The Religion Communicators Council (RCC) is an interfaith association of religion communicators at work in print and electronic communication, marketing and public relations.

“Religious people need to stay on top of the way messages are communicated in today’s world,” says Rev. Brian Fesler, president of the Nashville chapter and pastor of the Church of Scientology, “We live in an audio visual world, and it’s essential that faith communities have people who know how to use video production to get their messages across.”

The meeting took place at the American Muslim Cultural Center over lunch.

Judith Black of Upshot Media was the guest speaker for the day. Black emphasized two key points above all else: the importance of good audio in videos, even above the image quality, and ensuring the video creates an emotional impact on the viewer.

The RCC has members from every faith group and walk of life including Baha’is, Christians, Jews, Muslims, Scientologists, Sikhs, Hindus and more. The RCC, founded in 1929, is an association of communications professionals who work for and with a diverse group of faith-based organizations in the areas of communications, public relations, advertising and development. The RCC provides opportunities for communicators to learn from each other. Together, RCC members promote excellence in the communication of faith and values in the public arena and encourage understanding among religious and faith groups. For more information about the Religion Communicators Council, visit religioncommunicators.org/nashville-chapter.