Branding expert
David Brier excited an audience of business leaders and artists.
Parishioners of the Nashville Church of Scientology
engaged in business recently formed an Entrepreneurs Club to help one another
succeed in business and life using tools from the World Institute of
Scientology Enterprises (WISE).
On July 22, 2014, the club brought in branding expert
David Brier for a seminar. Members and guests came to learn how to brand or
re-brand in order to give the right message and stand out. The seminar was
titled “What’s Killing Your Brand (and how to kill it before it kills you).”
For three decades, Brier has provided branding
strategies, brand identities and package design for startups, retail,
technology and tourism brands. His work has been featured in Ad Age, Forbes,
Fortune, Fast Company, New York Times magazine, INC., Communication Arts and
numerous other publications.
At the seminar, Brier stressed the importance of being
unique and riveting, in other words, dominating rather than trying to compete
with like businesses, which is important in a world that’s too busy too listen.
One attendee said he would be able to use the information
he learned in the seminar “by differentiating my field rather than blending
in,” and another said, “I had so many realizations to help brand my business
and stand out,” while yet another attendee mentioned that the seminar was fun
and informative, and “it made me excited to figure out branding.”
Entrepreneur Club leaders say they plan to host more
seminars of this nature to help business owners. For more information on WISE,
visit wise.org.
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